TRIX Basic
Empowering European expansion with a market-centric, multi-channel Shopify solution
Tailored webshop, localised strategies and market-specific marketing
About TRIX Basic
The natural hair growth supplement
TRIX Basic, a premium supplement brand, offers science-backed products for modern wellness needs. With a focus on quality and transparency, the company is expanding its reach to multiple European markets, delivering products that address specific health needs across diverse regions.
The Challenge
International expansion with a market-adaptive, multi-channel solution
TRIX Basic sought to launch its product line internationally, targeting The Netherlands, Belgium, Germany, Austria, Switzerland, Spain, France and Italy. This expansion required a robust, multi-channel approach that could adapt to each market’s unique legal, tax, and consumer requirements.
Additionally, TRIX Basic needed a high-quality, user-friendly Shopify-based webshop that would drive brand awareness and align with local regulations and customer expectations.
The Solution
Tailored multi-market expansion for European launch
Market research & customization
We conducted in-depth analyses of each target market, identifying local preferences, regulatory demands, and effective pricing models.
Product proposition & roadmap
We crafted a customised product roadmap that addressed each market’s needs, optimising TRIX Basic’s appeal and relevance.
Shopify webshop development
With a focus on scalability and efficiency, we ensure that adding new features is achieved without any interruptions or impacts on the performance.
Targeted online strategies
We devised a market-specific digital marketing plan to maximise reach and engagement in each country, leveraging the most effective channels per region.
Localized content creation
We devised a market-specific digital marketing plan to maximise reach and engagement in each country, leveraging the most effective channels per region.
Ongoing analytics & optimisation
We have implemented tracking tools to monitor performance across markets, allowing for data-driven adjustments to improve results continuously.
Results
Tulipan Software’s comprehensive solution provided TRIX Basic with a seamless, strategic entry into European markets. Through a blend of customised product offerings, a high-quality digital storefront and targeted marketing, TRIX Basic is now positioned to successfully establish its brand across Europe while meeting each market’s unique demands.
The Services at TRIX Basic
Comprehensive services for a seamless multi-market expansion
Product Roadmap Forge
Product Experience Design
Launch MVP Development Circle
Our verified reviews
Our MVP approach
From idea to success and beyond
This whitepaper unveils our unique approach across iterative phases of MVP development, unveiling a roadmap honed through expertise, collaboration and user-centric principles. From conception to post-launch optimisation, gain insights into our methodologies and expertise tailored to redefine your product strategy.
Download this whitepaper
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Uniting our Dutch and Spanish excellence
Direct Communication
Straightforward and honest communication style. We value transparency and appreciate getting to the point in discussions.
Affordable Costs
Our Spanish development service offers cost-effective solutions, an attractive option for seeking high-quality programming work without the premium price tag.
Pragmatism
We are practical and solution-oriented. We focus on finding effective and efficient ways to achieve your goals.
Creativity & Adaptability
Our developers bring a creative and innovative approach to their work. They are skilled at finding unique solutions to technical challenges and adapting to different technologies.